Methods, systems, and computer-readable media for targeted distribution of digital on-screen graphic elements
US10448078B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 5, 2015 |
| Grant date | Oct 15, 2019 |
| Priority date | — |
| Expiry date | Jun 5, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8153
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for presenting targeted digital on-screen graphics are described. A content originator, such as an advertiser or media network operator, may specify targeted segments and/or targeted digital on-screen graphics to be presented to one or more viewers of an available audience. The expected presentation of a digital on-screen graphic on a content presentation device associated with targeted segments may be detected. A target digital on-screen graphic may be transmitted or otherwise made available to the content presentation device. The targeted digital on-screen graphic may be displayed instead of or overlaying at least a portion of the original digital on-screen graphic, such that all or a portion of the original digital on-screen graphic is substituted by the target digital on-screen graphic.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.