Optimizing registration fields with user engagement score

US10453080B2 · kind B2 · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Richard A. Gebhardt · Raleigh, US
• ChunHui Y. Higgins · Raleigh, US
• William P. Higgins · Durham, US
• Peter J. Parente · Durham, US
• Ke Zhu · Zhejiang, CN

Key dates

• Filing date: Jan 27, 2016
• Grant date: Oct 22, 2019
• Expiry date: Jun 3, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/012
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Techniques are described for collecting customer data through a software application in order to optimize registration form to maximize registration success rates, based on a user engagement score related to user's interest, needs, registration behavior patterns, and source of user. In some examples, a method includes evaluating user data indicating interactions of a user with a software application. The method further includes determining a user engagement score for the user based at least in part on the user data. The method further includes determining, based at least in part on the user engagement score, a number and a type of one or more registration fields. The method further includes outputting the one or more registration fields to a display device based at least in part on a triggering event.