Custom user definable keyword bidding system and method
US10453118B2 · kind B2 · utility
47Cited by
17References
21Claims
0Family size
Assignee
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Key dates
| Filing date | Jun 26, 2012 |
| Grant date | Oct 22, 2019 |
| Priority date | — |
| Expiry date | May 8, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q40/04
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method allow a user or business entity to create customized rules for bidding on keywords to/from a search engine. A bid automation engine allows a user or business entity to specify a number of rules for bidding on keywords used in Internet advertising campaigns. The bid automation engine may be part of, or interface with, a web analytics tool and/or a bid management system to provide user-defined strategies for bidding on keywords. Accordingly, a user or business entity may set up a customized bidding strategy for keywords by building sets of bidding rules.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.