Highly scalable internet-based parallel experiment methods and apparatus for obtaining insights from test promotion results
US10460339B2 · kind B2 · utility
0Cited by
9References
10Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Mar 3, 2015 |
| Grant date | Oct 29, 2019 |
| Priority date | — |
| Expiry date | Mar 3, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/02
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus for conducting test promotions in a highly scalable and cost-effective manner using parallel experiment methodology are disclosed. Test promotions are presented to visitors of a website in a parallel experiment manner wherein each page presents one test promotion to isolate the test promotions from one another. The visitors' responses with respect to the test promotion are then recorded and analyzed to determine the performance of the test promotion.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.