Content targeting with probabilistic presentation time determination
US10460345B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 18, 2015 |
| Grant date | Oct 29, 2019 |
| Priority date | — |
| Expiry date | Sep 11, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0267
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
For targeted presentation of information on a mobile device, a presence of the device is detected at a given time at in a zone. A pause is detected in a movement of the device in the zone. A hangout pattern of the device is predicted. The hangout pattern includes an expected pause duration of the pause. Using the hangout pattern and the detected pause, a time is computed to present a content on the device. The content presented at the time is expected to have a higher than a threshold probability of receiving an input at the device. The content is selected according to the probability of receiving the input. The content is transmitted to the device such that the content is available for presenting at the device at the computed time.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.