Protected audience selection
US10467655B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 30, 2017 |
| Grant date | Nov 5, 2019 |
| Priority date | — |
| Expiry date | Apr 28, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/55
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Protected audience selection system. Media consumption histories of browsers which have converted are received at a modeling system where targeting of browsers has been disabled by excluding targeting labels. A model is built by determining a frequency of each respective media consumption event among the histories and comparing each determined frequency of a respective media consumption event to a frequency of the respective media consumption event among a population of browsers without the conversion event. The model is sent to a targeting system which excludes conversion events. A description of the conversion event is received at the targeting system. A history of a targetable browser is received at the targeting system. The model is applied to the history of the targetable browser at the targeting system in the absence of records of conversion events. Advertising content is sent to the targetable browser according to a result of applying the model.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.