System and method for optimizing the presentation and delivery of content
US10475064B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 30, 2015 |
| Grant date | Nov 12, 2019 |
| Priority date | — |
| Expiry date | Mar 24, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/021
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Arrangements are directed to dynamically optimizing the delivery of targeted and/or geographically relevant content. A geographical area can be divided into a virtual grid comprising a plurality of cells. Geographically relevant information can be assigned to the plurality of cells. Responsive to receiving a request to output content to information playback devices within a selected set of the cells, content can be output to an information playback device that is located within a respective one of the selected set of the cells. One or more underperforming cells within the selected set of cells can be identified. The one or more underperforming cells within the selected set of cells can be adjusted without changing the size and shape of the selected cells.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.