View-based placement of advertisements in scrollable advertisement units
US10475085B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 11, 2013 |
| Grant date | Nov 12, 2019 |
| Priority date | — |
| Expiry date | Sep 3, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An online system selects advertisements for inclusion in a scrollable advertisement unit that includes a display area and multiple advertisements, each associated with a position in the scrollable advertisement unit. Positions in the scrollable advertisement unit are ranked based on a measure of predicted performance of an advertisement in each position. Advertisements are ranked based on a probability of being viewed by a user if associated with a particular position in the scrollable advertisement unit and, optionally, on a probability of presenting an advertisement based on characteristics of the advertisement. The position ranking and the advertisement ranking are used to associate advertisements with positions. For example, an advertisement is associated with a position having a location in the position ranking corresponding to the advertisement's position in the advertisement ranking.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.