Generating content items for presentation to online system users from content included on a page maintained by the online system
US10489171B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 29, 2016 |
| Grant date | Nov 26, 2019 |
| Priority date | — |
| Expiry date | Jun 5, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/53
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
An online system maintains a page of content for a user that includes content provided to the online system by the user. To allow the user to more easily present content items to other online system users, the online system receives an objective specifying a desired interaction by users presented with the content item from the user and generates a set of content items from content included on the page. One or more content items of the set are selected and a budget for presenting the selected one or more content items is received, and the online system includes one or more of the selected content items in selection processes along with bid amounts based on the budget that select content for presentation to other users. The online system may update the selected content items of the set over time as content included on the page is modified.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.