Patent · US Active

Method and system for correlating social media conversions

US10489817B2 · kind B2 · utility

7Cited by

9References

13Claims

0Family size

Assignee

SPRINKLR, INC.

Inventors

Jacob A. Perkins · Los Gatos, US
Erik Lee Huddleston · Austin, US
Ramona Renteria · New York, US
John Joseph De Oliveira · Austin, US

Key dates

Filing date	Mar 29, 2018
Grant date	Nov 26, 2019
Priority date	—
Expiry date	Mar 29, 2038

Classification

Technology area (CPC H)Electricity
CPC primaryH04L65/403
WIPO fieldDigital communication
WIPO sectorElectrical engineering

Abstract

A social analytic system may identify the social signals associated with a brand, campaign, or any other topic. The social analytic system may generate a vocabulary associated with the brand, campaign, or topic based terms used in the associated social signals. The vocabulary may be used for generating social media analytics and identifying social media events, such as marketing campaigns. In one example, a vocabulary may be compared with vocabularies associated with different constituents to identify the positive and negative terms in the vocabulary.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.