System and method for delivering online advertisements
US10497011B2 · kind B2 · utility
1Cited by
10References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 15, 2012 |
| Grant date | Dec 3, 2019 |
| Priority date | — |
| Expiry date | Mar 15, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0242
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An ad orchestration server selects and sequences the delivery of ads based on multiple offline and online conditions. The ad orchestration server takes into account messages a user might have seen from the advertiser online which the ad server knows about through its tracking cookie, as well as other data about the user that is obtained using offline and other online methods.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.