Purchasing behavior analysis apparatus and non-transitory computer readable medium
US10497013B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 25, 2016 |
| Grant date | Dec 3, 2019 |
| Priority date | — |
| Expiry date | Jul 7, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A purchasing behavior analysis apparatus includes an acquiring unit that acquires posting information about a specific product from posting information posted to a social networking service; a conversion unit; and an artificial neural network. The artificial neural network includes a first determination layer which determines whether a user is interested in the product, a second determination layer which determines whether the user wants the product, and a third determination layer which determines whether the user is predicted to purchase the product in the future. The purchasing behavior analysis apparatus further includes an interest presence probability calculating unit, a purchase desire probability calculating unit, and a purchase likelihood probability calculating unit.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.