Systems and methods for facilitating brand integration within online content and promoting that online content

US10497029B2 · kind B2 · utility

Assignee

• Disney Enterprises, Inc. · US

Inventors

• Ryan Lissack · Los Angeles, US
• Benjamin Collier · Los Angeles, US
• David Smith · Los Angeles, US
• Philip Hansen · San Antonio, US
• Kristopher Johns · Los Angeles, US
• Narbeh Dereghishian · Burbank, US
• Jonathan Ariel Bergknoff · Richardson, US

Key dates

• Filing date: Oct 21, 2014
• Grant date: Dec 3, 2019
• Expiry date: Jan 20, 2036

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Brand integration within online content and promoting that online content may be facilitated. A user may define search queries specifying parameter values of one or more parameters. In response to the user defined search queries, the system may identify sets of content producers having parameter values that satisfy the user defined search queries. The user may specify tasks for the identified sets of content producers. A first task may be related to creating online content and/or integrating an advertisement into online content. A second task may be related to promoting and/or endorsing the online content from the first task. The system may effectuate presentation of the user specified tasks to sets of content producers.