System, method, and computer program product for monitoring and responding to the performance of an ad

US10504137B1 · kind B1 · utility

Assignee

• Persado Intellectual Property Limited · GB

Inventors

• Panagiotis Angelopoulos · New York, US
• Assaf Baciu · Berkeley, US

Key dates

• Filing date: Oct 8, 2015
• Grant date: Dec 10, 2019
• Expiry date: Apr 3, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0244
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The disclosure is directed to a system, method, and computer program product for detecting and responding to changes in the performance of an ad. In a first phase, an expected performance value for an ad is calculated. In a second phase, the performance of the ad is monitored in intervals, wherein for each interval, the response rate of the ad during the interval is calculated and compared to the expected performance value, an upper performance limit, and a lower performance limit. The ad is replaced or the expected performance value is recalculated, depending on how the response rate compares to the expected performance value, the upper performance limit, and the lower performance limit.