Methods and apparatus to improve reach calculation efficiency

US10504138B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Michael Sheppard · Holland, US
• Jonathan Sullivan · Hurricane, US
• Peter Lipa · Tucson, US
• Peter Campbell Doe · Ridgewood, US
• Paul Donato · New York, US

Key dates

• Filing date: Dec 30, 2015
• Grant date: Dec 10, 2019
• Expiry date: Mar 24, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0242
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods, apparatus, systems and articles of manufacture are disclosed to improve reach calculation efficiency. An example method includes estimating, with a processor, a sample distribution of marketing data to generate a maximum entropy distribution, generating, with the processor, a geometric distribution based on estimating a minimum cross entropy of (a) the maximum entropy distribution and (b) the sample distribution of marketing data, and improving calculation efficiency of the public reach of the sample distribution of marketing data by generating, with the processor, conserved quantity expressions of the geometric distribution.