Advertising inventory management system and method
US10504151B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 17, 2016 |
| Grant date | Dec 10, 2019 |
| Priority date | — |
| Expiry date | Jan 14, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0601
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method of managing advertisement inventory in an internet advertising system is provided. The method comprises forecasting advertisement capacity using a plurality of predefined advertisement targeting parameters arranged in a tree structure to define a plurality of buckets, wherein each bucket is associated with a combination of the predefined advertisement targeting parameters. The method further comprises matching sold advertisement data with at least one of the plurality of predefined advertisement targeting parameters in the tree structure. The method further comprises determining available advertisement inventory by the inventory management system for the at least one predefined parameter by reducing the forecasted advertisement capacity by the matched sold advertisement data. The method further comprises delivering advertisements by an ad server to display devices associated with internet users who match the combination of predefined advertising targeting parameters of at least one bucket.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.