System and method for blockchain-based consent and campaign management
US10505737B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 4, 2019 |
| Grant date | Dec 10, 2019 |
| Priority date | — |
| Expiry date | Jun 4, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L9/50
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A specialized networking and application system which includes a consent and campaign blockchain network for advertising campaigns. Off-chain databases are used to store a user's personal data records that are not suitable to be stored in blockchain ledger system. A user receives an opt-in request link prompting the user to consent to receiving advertising campaign messages. The invention verifies user's consent using a single-use token and, if the verification is successful, the advertising campaign messages are transmitted to the user. The invention enables users to centrally manage their consents/preferences for various enterprises, various channels and/or campaigns, storing encrypted subscribers' consents/preferences data into trusted blockchain network, validating the preferences before delivering a campaign message to the user, and providing audit trials and historical campaign messages with analytic data to the users.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.