System and method for enabling advertisement interaction with an electronic device
US10509558B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 8, 2017 |
| Grant date | Dec 17, 2019 |
| Priority date | — |
| Expiry date | Dec 8, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L65/613
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
In accordance with an embodiment, described herein is a system and method for enabling advertisement interaction with an electronic device, for use in a digital media content environment. A media device includes a touch-sensitive display screen, and user interface that enables access to a stored media application. During the streaming of media content from a media server, an audio advertisement or other type of advertisement can be inserted into a stream, for playback at the media device. Using playback controls provided either by the user interface, or by a headphones, headset, or other type of device, a user can interact with the advertisement (even if the user interface is locked), by performing a defined gesture, which, if received at the media application during a defined time period associated with the advertisement, is interpreted as a signal to select or otherwise interact with the advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.