Computer method and apparatus for targeting advertising
US10510043B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 12, 2006 |
| Grant date | Dec 17, 2019 |
| Priority date | — |
| Expiry date | Jan 14, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0273
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A host computer site of a computer-based social network of users profiles users for targeting advertisements. The system obtains and/or infers demographic information from end-users using on-line means. The system next monitors end user activity and determines keywords therefrom. The system profiles an end user as a function of the determined end-user activity keywords and obtained/inferred end-user demographic information. Profiles of end-users are matched against targeted profiles of advertisements which are defined by respective advertisers. Using observed user behavior and other factors, ads are prioritized for selection and viewing placement. This results in (i) targeting advertisements to end-users based on end user profiles, and (ii) real-time customization of web pages viewed by end-users.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.