Triggering supplemental channel communications based on data from non-transactional communication sessions
US10523546B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 8, 2016 |
| Grant date | Dec 31, 2019 |
| Priority date | — |
| Expiry date | Jul 13, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/306
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
As a client device accesses and interacts with a web server of an online retailer, an engagement evaluation server gathers data from both the client device and the web server. Over time, as the client device is used to access the web server and other web servers within the evaluation server network, a profile is built and maintained that describes some aspects of the client device interaction with the web server, including recency of visits, frequency of visits, frequency of views of products, frequency of shopping cart creation and modification, and other factors indicative of the user being engaged with the online retailer. The evaluation server performs statistical analysis and data modeling on profiles in order to generate an engagement score, and then provides the contact information for profiles meeting certain criteria.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.