Method and system for facilitating consumer interactions with promotions

US10528250B2 · kind B2 · utility

Assignee

• Groupon, Inc. · US

Inventors

• Sri Viswanath · Palo Alto, US
• Eric Hyche · Kingsport, US
• Mihir Shah · San Francisco, US
• Peter Bergstrom · Mountain View, US
• Michael Burton · San Francisco, US
• Dor Levi · San Francisco, US
• Fabio Sisinni · Mountain View, US
• Don Albert Chennavasin · Santa Clara, US
• Marius G. Ciocirlan · Mountain View, US
• Ben Kim · Sunnyvale, US
• Riaz Rahim · San Francisco, US

Key dates

• Filing date: Feb 19, 2015
• Grant date: Jan 7, 2020
• Expiry date: Aug 10, 2037

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L63/0861
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Embodiments provide a computer-executed method, a computer system and non-transitory computer-readable media for facilitating consumer interaction with a promotion. The method includes transmitting computer-executable instructions to cause an impression of a promotion to be displayed on a consumer interface rendered on a visual display of a computing device. The method also includes receiving, from the computing device, an indication of a compound consumer input associated with a consumer and performed using the consumer interface. The method also includes determining that the compound consumer input corresponds to a command for performing an action associated with the promotion. The method further includes, based on a determination that the compound consumer input corresponds to the command, transmitting computer-executable instructions to initiate execution of the command associated with the promotion.