Service provider system and method for marketing programs
US10528952B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 5, 2018 |
| Grant date | Jan 7, 2020 |
| Priority date | — |
| Expiry date | Jun 5, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0224
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
To assist in patent searching a description includes a consumer purchasing behavior profiling system having aspects including consumer profiles formed and updated based on a variety of data. Advertisers access to send targeted advertising messages to the consumers. Aspects include advertising information together with incentive level and mix being correlated with the consumer profile to produce a measure of the applicability of the ad to that consumer and the probability of converting that consumer. Other aspects include determining the mix of ad information, incentive level and type, and product offering that will be required to convert an ad viewer to a buyer. Aspects focus on using wireless devices with consumers. Other aspects reside in methods of using electronic coupons distribution and redemption to collect additional data points necessary to understand the consumer's purchasing decision process and factors that influence the purchasing decision.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.