Network-aware product rollout in online social networks
US10528973B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 2, 2018 |
| Grant date | Jan 7, 2020 |
| Priority date | — |
| Expiry date | Feb 2, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/21
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a method includes sending, from an application server to a first set of client systems, instructions for providing a treatment to a first set of users. The method includes determining an average treatment effect of the treatment for the first set of users based on information about user interactions associated with the treatment and a network exposure to the treatment for each user. Network exposure for a user is a measure of other users associated with the user that have been provided the treatment. The method includes modifying the treatment based on the determined average treatment effect. The method includes sending, to a second set of client systems, instructions for providing the modified treatment to a second set of users. The second set of users is a discrete, non-overlapping set of users with respect to the first set.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.