Determining a personalized advertisement channel
US10528985B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 14, 2015 |
| Grant date | Jan 7, 2020 |
| Priority date | — |
| Expiry date | Apr 24, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0267
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and computer program products for determining a personalized advertisement channel are provided herein. A computer-implemented method includes processing multiple data sources associated with a user based on data derived from multiple notification messages accessed via an operating system feature of a mobile device of the user; determining a current state in connection with a product and/or service based on said processing, wherein said current state comprises a current likelihood that the user will purchase the product and/or service; computing probabilities, conditioned on each of multiple advertisement media, that the user will transition from a first state to a second state based on said processing; and identifying one of the advertisement media to implement with the product and/or service to transition the user from the current state to a separate user state, wherein said identifying is based on (i) the current state and (ii) the multiple computed probabilities.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.