Systems and methods for providing real-time marketing campaigns

US10528987B2 · kind B2 · utility

Assignee

• Adobe Inc. · US

Inventors

• Sachin Soni · New Delhi, IN
• Ashish Duggal · Ashok Nagar, IN
• Stephane Moreau · Saint-Égrève, FR
• Anmol Dhawan · Ghaziabad, IN

Key dates

• Filing date: Aug 4, 2014
• Grant date: Jan 7, 2020
• Expiry date: Mar 3, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods for providing real-time marketing campaigns are disclosed. One disclosed method includes steps of identifying, by a marketing system, a target product for a marketing campaign; executing a real time capture system to requesting and receiving, by a real-time capture system, user comment information from one or more social media sites; determining, by a sentiment engine, sentiments associated with the user comment information about the target product; and identifying, by the marketing system, one or more features of the target product associated with the sentiments and a target population for the marketing campaign based on the user comment information.