Generating custom merchant content interfaces

US10529010B2 · kind B2 · utility

Assignee

• FACEBOOK, INC. · US

Inventors

• Zachary Garth Hendlin · Menlo Park, US
• Rohan Kuruvilla · San Francisco, US
• Krishnatheja Vudata · San Francisco, US
• Zewen Fei · San Mateo, US
• Hamza Aftab · San Francisco, US
• Adithya Venkata Surampudi · Menlo Park, US
• Kai Ding · Sunnyvale, US

Key dates

• Filing date: Aug 17, 2016
• Grant date: Jan 7, 2020
• Expiry date: Aug 5, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

One or more embodiments of the disclosure include a digital merchant content system that creates one or more custom merchant content interfaces. In particular, in one or more embodiments, the digital merchant content system generates custom merchant content interfaces based on a custom merchant content template. The digital merchant content system can generate custom merchant content templates comprising unpopulated product display layouts. Moreover, in one or more embodiments, the digital merchant content system receives a product feed and generates a custom merchant content interface by populating the unpopulated product display layouts based on the custom merchant content template and the product feed.