Server-side tracking and selection of rotating content
US10534832B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 1, 2017 |
| Grant date | Jan 14, 2020 |
| Priority date | — |
| Expiry date | Jan 19, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for selecting, storing, and displaying content items are provided, in which complex content selection logic is performed at a content provider environment (i.e., server-side) and selected content items are transmitted to and stored locally at a client device. Thus, the client device can quickly load a content item for display when a content display opportunity occurs, rotating through the stored content items with relatively simple logic. The client device may transmit a request to the content provider for more content if the amount of available content items is below a threshold. The content provider then runs content selection logic designated for the specific client device and selects one or more new content items to transmit to the client device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.