Method for optimizing dynamic billboard advertising using time weighted location data
US10535078B2 · kind B2 · utility
Assignees
Inventors
Key dates
| Filing date | Mar 1, 2016 |
| Grant date | Jan 14, 2020 |
| Priority date | — |
| Expiry date | Apr 14, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/021
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Aspects of the subject disclosure may include, for example, determining a coverage area associated with an advertising display device, monitoring presence and motion of a plurality of communication devices with respect to the coverage area to determine a viewing time and a trajectory within the coverage area for each communication device, and associating each device with a user profile that comprises demographic data and preference data. Each user profile is assigned weighting factors based the viewing time and the trajectory for the associated device, thereby generating a weighted user profile for each of a plurality of users. The weighted user profiles are then aggregated to generate a time-dependent audience profile for the coverage area that is associated with an item of advertising content at the advertising display device. The audience profile is analyzed; a new item of advertising content can be selected and displayed. Other embodiments are disclosed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.