Patent · US Active

Keyword analysis using social media data

US10540660B1 · kind B1 · utility

6Cited by
21References
20Claims
0Family size

Assignee

Inventors

Key dates

Filing dateMay 28, 2010
Grant dateJan 21, 2020
Priority date—
Expiry dateAug 23, 2036

Classification

  • Technology area (CPC H)Electricity
  • CPC primaryH04L51/52
  • WIPO fieldIT methods for management
  • WIPO sectorElectrical engineering

Abstract

A system and method is disclosed for bidding on search engine marketing keywords at a search engine. The system comprises a bid management system, which is configured to bid on keywords at a search engine, configured to determine a keyword for evaluation and one or more measures for the keyword. The measures are dependent on social media content hosted by one or more social media platforms. The bid management system uses the social media measures to determine a level of popularity for the keyword based at least in part on the one or more measures.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.