Systems and methods for determining impact of high-affinity baskets

US10540682B1 · kind B1 · utility

Assignee

• APPLIED PREDICTIVE TECHNOLOGIES, INC. · US

Inventors

• William V. Weidman · Arlington, US
• Jarred D. Brown · Arlington, US
• Evan C. Newkirk · Arlington, US
• Eve D. Hanson · Washington, US
• Guillaume Vanderschueren · Washington, US

Key dates

• Filing date: Nov 7, 2018
• Grant date: Jan 21, 2020
• Expiry date: Nov 7, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0246
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The systems and methods described herein attempt to capture the impact on both the promoted items and other related products. The systems and methods analyze attached sales impact only for items that are more likely to be purchased with the featured product. The systems and methods also allow for measuring a cannibalization impact by analyzing the impact on potential cannibalized products and items that are more likely to be purchased with the cannibalized products. By aggregating the promoted impact and cannibalized impact, including the items with strong co-selling relationships, a full picture of the promotion can be obtained. Further, combining the item-level results into custom groupings can allow for further business insights.