Advertisements for applications on an online social network
US10546322B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 21, 2019 |
| Grant date | Jan 28, 2020 |
| Priority date | — |
| Expiry date | May 21, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a social-networking system identifies a plurality of third-party applications associated with an online social network, wherein each identified third-party application has one or more connections to users of the online social network, determines a value representing a social relevance of each identified third-party application, wherein the social relevance value is based on one or more connection factors associated with the one or more third-party application connections, selects one of the identified third-party applications based on its determined social relevance value, and generates an advertisement for the selected third-party application.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.