Audience matching system for serving advertisements to displays
US10552871B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Mar 16, 2017 |
| Grant date | Feb 4, 2020 |
| Priority date | — |
| Expiry date | May 10, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0272
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An audience matching system (“system”) maintains a plurality of audience polygons that enclose respective geographic regions and are associated with respective time periods, and respective target audiences. The system receives an advertisement request from a remote display system having a display at a particular geographic location, the request including an advertisement parameter that identifies a first target time period. The system selects a first audience polygon from the plurality of audience polygons, the selecting based in part on a geographic region associated with the first audience polygon enclosing the geographic location of the display and a time period associated with the first audience polygon being inclusive of the first target time period. The system determines a first target audience using the first audience polygon, and selects an advertisement associated with the first target audience. The system provides the advertisement to the remote display system.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.