Prompting a user to purchase items for use in an application in a feed of content provided by an online system
US10552874B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 18, 2014 |
| Grant date | Feb 4, 2020 |
| Priority date | — |
| Expiry date | Oct 1, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0601
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An online system receives an advertisement (“ad”) request identifying an application, one or more items for use within the application, ad content, and a prompt for purchasing one or more of the items. The prompt for purchasing an item comprises text or image data describing the purchasing and instructions that, when executed by a client device, request payment information from a user accessing the prompt. When the ad content is presented to a user, the prompt is also presented. When the user interacts with the prompt, payment information is requested and communicated to a third party system associated with the application. The ad content and prompt may be presented to the user within a feed of content items provided to the user by the online system.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.