Apparatuses, methods and systems for insight discovery and presentation from structured and unstructured data
US10558719B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 9, 2015 |
| Grant date | Feb 11, 2020 |
| Priority date | — |
| Expiry date | Sep 18, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/3344
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
The APPARATUSES, METHODS AND SYSTEMS FOR INSIGHT DISCOVERY AND PRESENTATION FROM STRUCTURED AND UNSTRUCTURED DATA (“IDAP”) provides a platform that, in various embodiments, is configurable to identify, display, and act upon insights derived from large volumes of data. In one embodiment, the IDAP is configurable to determine values and relationships for primal data. Identified relationships may be leveraged to build queries optimized for efficient data access across data volumes. The IDAP may also be configured to identify drivers of global metrics of interest, leverage those drivers to discern the efficacy of media and/or advertising campaigns, and provide recommendations to improve and/or optimize campaign efficacy.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.