Simulating advertising campaigns
US10565613B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 27, 2015 |
| Grant date | Feb 18, 2020 |
| Priority date | — |
| Expiry date | Dec 13, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An advertising simulation system performs simulation of advertising results. The advertising results indicate the results of a simulated auction for a set of ad queries that are provided advertisements from available advertisements. The simulated auction applies an advertising model to perform an auction using advertising conditions. As advertisers are selected to provide advertisements to individual ad queries, advertising conditions, such as advertiser's bidding amounts, may change. To effectively simulate a large number of ad queries, the advertising segments simulation and performs simulation of each segment. Each segment's ad results may affect the conditions of a subsequent segment, and the change in conditions may change the size of a subsequent segment.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.