Asset orchestration across multiple device types, media spaces, and time
US10565624B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 6, 2015 |
| Grant date | Feb 18, 2020 |
| Priority date | — |
| Expiry date | Jun 10, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0267
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Particular embodiments provide a system to support orchestration of media assets that are delivered across multiple media spaces, time, and multiple device types in a coordinated manner. The system exposes a sequence of media assets to a user under media space, time, and device constraints. A campaign may be broken up into multiple media assets (e.g., different creatives, such as advertisement creatives). To target a user across different media spaces, the system may generate spanning rules based on metadata concerning multiple media spaces, time, and multiple device types for the campaign. An analytics service may provide analytics information for the delivered media assets to allow the coordination to continue in the sequence. Also, the analytics information may be used to change the spanning rules for future delivery of media assets.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.