Methods and systems for dynamic auction floors
US10565626B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 18, 2015 |
| Grant date | Feb 18, 2020 |
| Priority date | — |
| Expiry date | Mar 18, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods for optimizing floor prices in real-time bidding auctions are described. Upon receiving a request for an advertisement to be served to an impression consumer, the value of the consumer can be determined based, for example, on historical bid prices in prior auctions. A maximum floor price for the current auction to serve the impression us calculated based at least in part on the value of the impression consumer and one or more attributes associated with the auction. The auction is held using the calculated floor price, which can be adjusted based on an aggressiveness factor, and the winner of the auction can be determined based on the floor price.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.