Determining gift suggestions for users of a social networking system using an auction model
US10565633B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 26, 2017 |
| Grant date | Feb 18, 2020 |
| Priority date | — |
| Expiry date | Aug 24, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L51/52
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A social networking system provides suggestions of gifts to users for presentation to a target user for a life event of the target user. Merchants provide bids for their products. The social networking system selects products as gift suggestions based on the merchants' bids, recipient's interests, and the candidate user to whom the gift is suggested. The selected gift and any messages relating to the life event are held until a specified time and then delivered to the target user. At the time of delivery, the target user may be provided with alternative products that the target user can select instead of the gift. The social networking system can earn revenue based on promotion of products as gift suggestions, promotion of products as gift alternatives, and for any financial transaction related to the gift.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.