Patent · US Active

Methods and apparatus for inserting content into conversations in on-line and digital environments

US10567329B2 · kind B2 · utility

0Cited by

26References

20Claims

0Family size

Inventors

Paul Ernest Stolorz · Los Altos, US
Christopher T. Dean · Montara, US
Jeffrey Eric Davitz · Danville, US
Jackie Kellon Smith, II · Pelham, US

Key dates

Filing date	Mar 21, 2018
Grant date	Feb 18, 2020
Priority date	—
Expiry date	Mar 21, 2038

Classification

Technology area (CPC H)Electricity
CPC primaryH04N21/25
WIPO fieldAudio-visual technology
WIPO sectorElectrical engineering

Abstract

Content is inserted into conversations hosted on a takeoff site using creatives that provide lures and links to other material that users engaged in the conversation might find helpful and relevant. Such insertions are made in a contextually meaningful fashion through the use of a matching and decision process that determines best candidate creatives and an appropriate time and place for their insertion into the conversation.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.