Methods and systems for selecting inventory units for television and other media advertising campaigns
US10567824B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 30, 2015 |
| Grant date | Feb 18, 2020 |
| Priority date | — |
| Expiry date | Nov 20, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Computer implemented methods and systems select television inventory units for a television advertising campaign. The method includes: (a) receiving information identifying (i) a target television audience, (ii) a plurality of television inventory units and a given price for each television inventory unit, and (iii) a budget for the television advertising campaign; (b) determining the probability of the target television audience viewing each of the plurality of television inventory units based on historical television viewing data; (c) for feasible combinations of television inventory units meeting the budget for the television advertising campaign, determining an expected target television audience reach based on the probabilities determined in step (b); and (d) selecting the feasible combination of television inventory units providing the greatest television audience reach for the television advertising campaign. The methods and systems can also be used for other media advertising campaigns including, e.g., radio, Internet broadcast, or video-on-demand advertising campaigns.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.