Adaptable implementation of online video advertising
US10572894B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Apr 27, 2009 |
| Grant date | Feb 25, 2020 |
| Priority date | — |
| Expiry date | May 21, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0241
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An ad player presents ads in association with a video player by evaluating an associated ad script. The ad player transforms data included in the ad script into operational instructions. Hence, the ad player flexibly and dynamically configures itself and presents ads in accordance with the contents of the ad script, enabling a publisher to modify advertising aspects simply by modifying the ad script. The ad script can comprise a script in a tag-based markup language that is readable by the ad player. For example, the ad script can include one or more tags, each tag including one or more attributes that are each set to a value. The ad player determines the values of the attributes and presents ads in accordance with associated ad characteristics or behaviors.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.