Clickstream analysis methods and systems related to determining actionable insights relating to a path to purchase
US10574766B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 20, 2014 |
| Grant date | Feb 25, 2020 |
| Priority date | — |
| Expiry date | May 15, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0202
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Methods and systems are provided herein for collecting web browser click events across a plurality of web sites from a data collection agent (DCA), as a click-stream, at a data collection server (DCS) to record and provide user on-line activity, filtering the user online activity to include activity from a time period prior to a sale from the sales transaction data and identifying one or more shopping touch-points based on the filtered user online activity and the sales transaction data. Further, an engagement index, an influence index, and an opportunity index is calculated. A digital touch-points facility may perform the identifying and calculating.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.