Content event insights
US10579685B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 28, 2017 |
| Grant date | Mar 3, 2020 |
| Priority date | — |
| Expiry date | Feb 22, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/29
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Analysis of the effects of content events on correlated search queries is provided herein. As content events occur, terminology and key words related to the content event are analyzed against search queries submitted to search engines to determine the effect of the content event on what persons exposed to the content event search for. The timing, devices used, a user-demographics of the searches are collected to refine the analysis of the effect of the content event. For example, search queries may be gathered into fine-grained time periods, mobile/desktop device groups, and various geographic regions to determine how users are performing searches in light of the content event. The gathered search queries are refined based on the searches of persons not exposed to the content event to more accurately demonstrate the effect of the content event.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.