Ordering of bookmarks for objects in a social networking system
US10579695B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 25, 2015 |
| Grant date | Mar 3, 2020 |
| Priority date | — |
| Expiry date | Jun 1, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A social networking system analyzes a user's interactions with objects linked to bookmarks associated with the user to generate a score for each bookmark. The score represents or is based on the probability that the user will access the bookmark or the linked object. For example, the score is a predicted click-through rate for the bookmark. Based on the scores, a subset of the bookmarks is selected for presentation to the user. Additionally, the scores may be used to order the selected subset of the bookmarks. Hence, the bookmarks that the user is most likely to access are presented while the bookmarks the user is less likely to access may be hidden.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.