Consumer influence analytics with consumer profile enhancement

US10580024B2 · kind B2 · utility

Assignee

• Adobe Inc. · US

Inventors

• Anmol Dhawan · Ghaziabad, IN
• Sachin Soni · New Delhi, IN
• Russell R. Stringham · Orem, US
• Kevin Gary Smith · Lynchburg, US
• Ashish Duggal · Ashok Nagar, IN

Key dates

• Filing date: Jan 27, 2016
• Grant date: Mar 3, 2020
• Expiry date: Nov 5, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Offline consumer behavior and interactions are observed using beacons positioned at venues where consumers spend time and interact with each other. The beacons communicate with mobile computing devices that are carried by the observed consumers. The observed consumer behavior provides actionable insights into how consumers influence each other. For example, the people that a particular consumer spends time with form a “circle of influence” associated with that consumer. If the consumer makes a purchase, members of the circle of influence are observed to understand the degree to which they were influenced by the purchase, if at all. Metrics that quantify a consumer's influence over other consumers allow marketers to more effectively target both the influencing and influenced consumers. Also, if relatively little information is known about a particular consumer, that consumer's digital marketing profile can be supplemented using information known about the consumers with whom he/she often spends time.