Promotion selection for online customers using Bayesian bandits
US10580035B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 27, 2015 |
| Grant date | Mar 3, 2020 |
| Priority date | — |
| Expiry date | Apr 8, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Technology for selecting promotion(s) to display in a page of an application for display to a user is described. An example method includes determining a promotion for a product; calculating for the promotion a posterior distribution of a user-action probability reflecting estimates for a user response to a display of the promotion for the product on a computing device of the user; determining the posterior distribution as collapsing beyond a certain threshold; responsive thereto, calculating an uncollapsed posterior distribution of the user-action probability reflecting modified estimates for the user response to the display of the promotion for the product on a computing device of the user; storing the uncollapsed posterior distribution of the user-action probability in a response database; and determining whether to select the promotion from the promotion database for display on a computing device of the user based on the modified estimates.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.