Programmatic generation and optimization of animation for a computerized graphical advertisement display

US10580046B2 · kind B2 · utility

Assignee

• CRITEO S.A. · FR

Inventors

• Antoine Gangloff · Paris, FR
• Sami Touil · Paris, FR
• Hugo Kaczmarek · Paris, FR
• Thomas Delayen · Chaville, FR

Key dates

• Filing date: Oct 18, 2017
• Grant date: Mar 3, 2020
• Expiry date: Aug 30, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06T13/80
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A computer receives a request for graphical display source code for a computerized graphical advertisement display, and retrieves seed animations including a plurality of seed animation features. The computer generates candidate animations based on the one or more seed animations, where the computer alters a first aspect of a seed animation to generate an altered seed animation having a plurality of altered seed animation features and the computer alters a second aspect of the altered seed animation to generate a candidate animation having a plurality of candidate animation features. The computer generates candidate animation scores based upon a context of the advertisement display and the plurality of candidate animation features. The computer selects an animation from the candidate animations based on the candidate animation scores and generates the graphical display source code based on the selected animation, a size of the advertisement display, and display capabilities of the user device.