Systems and methods for AIDA based A/B testing
US10581910B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Dec 1, 2017 |
| Grant date | Mar 3, 2020 |
| Priority date | — |
| Expiry date | Dec 1, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L63/1491
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods are described by which a serving module of a campaign controller identifies a first version of a model which the campaign controller uses to communicate a first simulated phishing communication to a plurality of users. The campaign controller receives a first response from a first user to the simulated phishing communication and a second response from a second user to the simulated phishing communication and determines that the first and second responses are corresponding, for example are the same or similar. The serving module assigns a first user to a first group of users and a second user to a second group of users and identifies a second version of the model to use for the first user and a third version of the model to use for the second user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.