Delivering content
US10582260B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 26, 2015 |
| Grant date | Mar 3, 2020 |
| Priority date | — |
| Expiry date | Nov 26, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/41
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A content delivery system comprising: a communications network; a media component connected to the communications network, the media component configured to deliver content for consumption at user devices connected to the communications network; an engagement monitoring component configured to monitor user engagement with auxiliary content played out at the user devices; a storage component which holds engagement monitoring data in association with user identifiers of users of the content delivery system; a content control module configured to receive from a user device a request for content data, the content control module being operable to selectively deliver enhanced content data based on the engagement monitoring data held in association with a user identifier associated with a user of the user device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.