Customizing requested electronic content based on requesting entity information and contextual information
US10592512B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 30, 2017 |
| Grant date | Mar 17, 2020 |
| Priority date | — |
| Expiry date | Jan 19, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/55
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Techniques are provided for dynamically generating content. A request for content about a first entity is received from a client device. In response to receiving the request, an identity of a second entity of the client device is determined. Based on the identity, attributes of the second entity are identified. It is determined whether the attributes satisfy targeting criteria of a campaign that was initiated by the first entity. In response to determining that the attributes satisfy the targeting criteria, a first number of entities that (i) share one or more attributes in common with the second entity and (ii) satisfy the targeting criteria is determined. Also, a second number of entities that share the one or more attributes in common with the second entity is determined. A ratio is calculated based on the two numbers. First content that specifies the ratio is sent to the client device for display.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.